Category Archives: Marketing

Online marketing tips and tactics for your home improvement business

Today’s post is a little bit different than most. This time we want to bring you some tips that can help you market your home services business.

There are plenty of online marketing tips you can use to help market your home improvement business. You can use them on their own or you can combine with others to make the best of your marketing strategy.

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Social Media

The Social media is one of the most popular marketing strategies on the internet today. This is because quite a number of people find themselves on one social media platform or another throughout the day. Different social media platforms call for different marketing strategies to be used. It is a good idea to research about the platform you intent to use and find the best means of utilizing it in order to realize the best outcomes for your business.

Market through blogs

Since people tend to come on the internet in search of information, it is a good idea to include a blog in your marketing strategy. Blogs are a great way to provide potential clients with relevant quality information that will help them decide on using your services. It takes a lot more than simply creating your blog however; you need to find ways to further enhance it and look for ways to really reach your target audience. Besides include interesting images, videos or infographics, you need to find out where the vast majority of the traffic to your blog is coming from and which content is popular with visitors to the site. In order to do this, you need to make use of blog analytics. Knowing the origin of your traffic will help you create better content for your visitors.

Change with SEO

SEO (Search Engine Optimization) is constantly changing, as such; it is a good idea to strive to change with it. It is essential that you educate yourself on the latest changes in SEO in order to make the best of your online presence. Unfortunately what may have worked to bring your site to the front of search engine rankings a year ago may not work today. You need to find out what will help your site come to the forefront of search engine searches if you are to remain relevant over the internet.

Don’t forget email marketing and email reminders

With so many new marketing strategies coming in the picture such as making use of social media platforms, things such as email marketing and email reminders are fast taking the back seat. Strive to integrate email marketing in your online marketing strategy. You can also make use of email reminders for things such as contests, deals and coupon sales.

Paid advertising

Sometimes you need to spend money to earn money. The internet provides marketing strategies in the form of advertisements. You need to make proper use of such. Pay-per-click advertisements can help boost a home improvement business’ marketing efforts while at the same time not digging a deep hole in the business’ pocket. Since plenty of home improvement businesses are local-based, this tactic can help drive targeted traffic to your business. You can also make use of an effective Google Adwords campaign for more leads for your business.

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Posted in Home Improvement, Marketing.